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Birch: Hotel in Cheshunt

In the London countryside, the Birch hotel is shaking up traditional hotel standards and luxury hospitality.

An escape to the countryside

The Birch hotel is situated on a 55-acre estate in the town of Cheshunt, near Hertfordshire, in the countryside north of London.

Birch, which opened its doors in 2020, is the product of Chris Penn (Ace Hotel)’s imagination along with his partner Chris King. The former red-brick Georgian mansion built in 1763 has undergone a radical metamorphosis in collaboration with the Red Deer architectural studio. The project aimed to change people’s perceptions towards luxury hotels by creating a unique personalized experience. The concept design preserved original Georgian details such as paneled walls, cornices, and mosaic floors, while adding a few modern elements.

Birch has 140 rooms. They are clean and simple, with white-painted walls, exposed wire lights, simple rattan headboards, and bouquets of dried flowers. Each room has a custom-made wardrobe by several London designers, combining ceramics, hammered copper, and recycled plastic. Televisions and desks have been deliberately left out so that guests can detach themselves from the stress of everyday life. Each room has its own bathroom.

The hotel offers three restaurants: the Zebra Riding Club, which serves dishes prepared with ingredients from Birch’s farm, The Gun Room, a private dining room, and Valeries, a restaurant open all day. The hotel has a projection room with vintage beach chairs, numerous co-working areas, a library, a gym, a music room, an interactive bakery, and an outdoor swimming pool. A wide range of activities are offered: wellness courses, creative workshops, sourdough making, beekeeping, and glass-blowing sessions.

Birch offers everything you need to let go and unwind from everyday life.