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Air France X Jacquemus : Luxury Sleepwear at 30,000 Feet
A high-flying collaboration between two icons of French style marks a new era in First Class travel. When Air France joins forces with Jacquemus, the sky becomes a fashion runway.
Some collaborations transcend the expected. They capture an era, elevate a lifestyle, and unite seemingly separate worlds. The partnership between Air France and Jacquemus is one such moment—a meeting of two French powerhouses to launch an exclusive collection of luxury pyjamas, designed exclusively for First Class travelers. This subtle yet groundbreaking initiative redefines onboard comfort as a statement of refined elegance, transforming travel into a truly stylish affair.
French luxury takes flight
Air France has long embodied the art of refined travel. Since its founding in 1933, the airline has symbolized a certain vision of France—cultured, elegant, and indulgent. With its La Première suites—serene havens outfitted with linen curtains and embroidered pillows—Air France elevates flying to an art form. Now, it takes that vision even further by inviting a designer whose world also celebrates French roots with a fresh, contemporary flair.
Simon Porte Jacquemus, the beloved child of the South of France and global fashion wunderkind, infuses his creations with freedom, sensuality, and nostalgia. His aesthetic is minimalist yet poetic, rooted in simplicity and emotion. It’s exactly this vision—sun-soaked, dreamy, and effortlessly chic—that Air France has chosen to take on board.
The result? A pyjama set that is far more than a travel essential. It’s a fashion statement. A piece designed not just for sleeping at altitude, but for living beautifully on the ground. Who wouldn’t want to prolong the La Première dream long after landing?
A new kind of travel wardrobe
The exclusive sleepwear designed by Jacquemus for Air France features a fluid, gender-neutral silhouette: relaxed trousers with an elastic waistband and a soft, tunic-style top with delicate mother-of-pearl buttons. The set is crafted from high-quality organic cotton, as soft and comforting as a summer breeze in Provence. The palette? A deep navy blue—a nod to Air France’s signature tone—accented with ivory topstitching that subtly recalls Jacquemus’ refined detailing. Inside, a custom-woven label reads: “Jacquemus for Air France – La Première.”
Designed to be as chic as it is comfortable, this pyjama set defies the usual confines of loungewear. Imagine it styled with leather sandals for a casual brunch in Ibiza, or layered under an oversized trench coat on a cool morning in Tokyo. This is airport-to-street fashion at its most elegant—tailored for modern nomads who value both comfort and couture.
A shared vision of excellence
What makes this collaboration so harmonious is the meeting of two distinct yet complementary identities. Air France offers ultra-personalized luxury service; Jacquemus, accessible fashion with high design integrity. Both brands celebrate a thoughtful, pleasure-driven lifestyle—where time is savored, beauty is intentional, and details matter.
“We wanted to create something that extends the La Première experience beyond the flight,” an Air France spokesperson explains. “Something you’d want to keep, to wear again, to treasure.” Mission accomplished. In an age where true luxury is defined by rarity and emotional resonance, this pyjama set delivers both.
For Simon Porte Jacquemus, this capsule is deeply personal: “Designing for Air France means engaging with the imagination of travel, of dreams, of departure. It’s a poetic gesture.” And one that elegantly bridges fashion and flight.
A discreet release, a global impact
The pyjama set will be offered exclusively onboard La Première long-haul flights starting this spring. It won’t be available for purchase in stores or online—a rarity that instantly makes it a collector’s item among design-savvy travelers and Jacquemus devotees.
On social media, the buzz is already growing. Teaser images—artfully revealed—have ignited excitement across Instagram and TikTok, with carousel posts and behind-the-scenes reels fueling anticipation. The collection is poised to become the next must-have for fashion-forward flyers seeking both comfort and cachet.
Could this sleepwear become, like the La Première amenity kits by Carita or the iconic Lenôtre menus, a subtle new symbol of French chic at 30,000 feet?
Fashion storytelling in flight
But beyond the product itself, this collaboration is a masterclass in storytelling. In a world overwhelmed by standard experiences and disposable luxuries, brands that create lasting emotional moments stand out.
By teaming up with Jacquemus, Air France demonstrates its ability to stay culturally relevant and emotionally resonant. It speaks directly to a new generation of luxury travelers—design-literate, fashion-conscious, and drawn to narrative-rich experiences. Meanwhile, Jacquemus continues his exploration of unexpected terrain—from hotels to aviation—without ever compromising his sun-drenched, poetic DNA.
This pyjama set becomes the symbol of a broader dream: a journey where every detail is intentional, where style is lived, and where beauty is experienced in motion.
Redefining the future of luxury travel
Ultimately, this partnership hints at a new definition of luxury travel. One that’s less about opulence and more about emotion. Where experience outweighs extravagance, where craftsmanship trumps flash. A journey that begins long before takeoff and lingers well past arrival.
Air France and Jacquemus aren’t just dressing their passengers—they’re elevating a state of mind. One of quiet luxury, of refined ease, of dreamlike escape. A manifesto for movement wrapped in style.
Images Courtesy Air France, Jacquemus, Stay Some Days.
Article updated on April 15, 2025
