Brach: Hotel in Paris

Brach, the new hotel designed by Philippe Starck is everything at once; cultured, lively, out-of-the-ordinary, epicurean, and eye-catching.

Book Brach

An unexpected journey through the 16th

In Paris’s 16th arrondissement, the Evok Hotels Collection has teamed up with Philippe Starck to transform a former mail sorting center from the 1970s into a lifestyle boutique hotel, the Brach.

On the corner of Rue de la Pompe and Rue Richepin, it is an unusual building covering 7000 sqm spread over 7 floors, entirely made of concrete glass and steel, which has been converted into a chic and relaxed living space, where Starck stylishly expresses his creativity. The 1930s architecture meets modernism, Bauhaus, Dada, and Surrealism. The overall mood is friendly and eclectic with warm colors, and both natural and raw materials (light oak, leather, marble, ochre). Everywhere you’ll find totems, sculptures, books, miscellaneous objects, works of art, mixed influences from Africa, Asia and Brazil.

The hotel has 59 rooms and various suites. The suites open onto terraces with Norwegian-style baths and breathtaking views of Paris. Ceilings are as high as the windows are wide, the walls are finished in rosewood, seats and sofas lined honey-coloured natural leather, with African stools, Vallauris lamps, objects of all kinds, all with great attention to detail. In the bathrooms, the sinks are made of rough marble.

On the ground floor, featuring a fresco by Ara Starck, there is a delicatessen, a cocktail bar, a Mediterranean cuisine restaurant run by Adam Bentalha, a concept-store, and a pastry shop with the creations of Yann Brys. In the basement, the sports club covers 1000 m2, with a 22-meter terracotta pool, a hot water pool, a sauna, a hammam and a salt cave. The roof of the hotel is a lovely urban garden with a vegetable garden and a henhouse.

Brach is an unusual experience that takes you on a journey.