Experimental Roma: Hotel in Rome, Italy

A landmark address on the iconic Via Veneto

Located on Via Ludovisi, within walking distance of Villa Borghese, the Spanish Steps, and the Trevi Fountain, Experimental Roma occupies a historic building that once served as a bank. The property sits just off the famous Via Veneto, the glamorous boulevard immortalized by Federico Fellini’s La Dolce Vita, where movie stars, artists, and international jet-setters gathered throughout the 1950s and 1960s. Today, Experimental Group breathes new life into this celebrated neighborhood with its signature blend of hospitality, design, and culture.

The architecture and interior design have been conceived by Rodolphe Parente, whose vision balances Rome’s rich heritage with a bold contemporary aesthetic. Italian marble, terracotta, polished stainless steel, chrome finishes, and sculptural forms are combined with subtle references to 1970s Italian design. Statement staircases, mirrored surfaces, shimmering textiles, and carefully curated materials create interiors that feel both theatrical and sophisticated.

The hotel features 82 guest rooms and suites, divided into two distinct design concepts. One celebrates timeless Roman elegance through warm materials, interior shutters, and subtle nods to Italian Baroque architecture, while the other embraces a more minimalist expression with clean lines, generous proportions, and gallery-like spaces. Throughout the hotel, bespoke furnishings, abundant natural light, and refined craftsmanship create an atmosphere that is both intimate and contemporary. Interior spaces combine classic Italian materials with modern detailing. Rich marbles, dark wood, textured fabrics, brushed metals, and earthy terracotta tones create a warm and elegant environment, while carefully selected artworks and custom-designed furniture reinforce the hotel’s distinctive identity.

Dining is led by celebrated chef Giovanni Passerini, one of Italy’s most respected culinary talents. His restaurant, Ludovisi e Cadore, reimagines traditional Roman cuisine through a contemporary lens, drawing inspiration from local ingredients and the city’s historic culinary traditions, including the iconic quinto quarto. In the evening, the Experimental Cocktail Club continues the experience with inventive signature cocktails served in an intimate and sophisticated setting.

At the top of the hotel, La Terrasse offers sweeping views across Rome’s rooftops, Villa Borghese, and landmarks stretching toward the Colosseum. The rooftop features an elegant cocktail bar alongside a suspended swimming pool—an exceptional amenity in Rome’s historic center—creating a peaceful urban retreat above the Eternal City.

With its striking architecture, carefully curated interiors by Rodolphe Parente, destination dining by Giovanni Passerini, and panoramic rooftop with a pool, Experimental Roma offers a bold new interpretation of Roman luxury. It is a hotel where contemporary creativity meets the timeless elegance of Italy’s capital.

We love Experimental Roma for:

• Opening in October 2026 near Rome’s iconic Via Veneto
• 82 guest rooms and suites designed by Rodolphe Parente
• A historic former bank transformed into a contemporary luxury hotel
• Interiors featuring Italian marble, terracotta, polished steel, and 1970s-inspired design
• Ludovisi e Cadore restaurant by Giovanni Passerini and the Experimental Cocktail Club
• La Terrasse rooftop with a suspended pool and panoramic views over Rome