Principessa Forte dei Marmi: Hotel in Tuscany, Italy

A contemporary retreat between the sea, design, and Riviera spirit

Forte dei Marmi has long held a unique allure. With private beaches, fragrant pine forests, elegant boutiques, and lively cafés, this Versilia destination embodies a more discreet and sophisticated side of the Italian coastline. It is within this privileged setting, just steps from the sea and facing the legendary La Capannina club, that Principessa Forte dei Marmi offers a new way to experience the Tuscan Riviera.

Designed as a contemporary seaside residence, Principessa captures the spirit of classic Italian summers, where days unfold at a slower pace. The experience evokes leisurely bike rides, long afternoons by the water, and evenings dedicated to gastronomy and conversation. The concept combines the intimacy of a private home with the refined service of a luxury boutique hotel.

Architecture is one of the most distinctive elements of the project. Inspired by the graceful silhouette of a yacht sailing toward the horizon, the building features fluid lines and soft curves that create a continuous dialogue with the surrounding landscape. Indoor and outdoor spaces are designed to enhance this feeling of movement, connecting the sea views with the dramatic backdrop of the Apuan Alps.

Principessa Forte dei Marmi features 36 rooms and suites, each imagined as a bright and peaceful retreat. Interiors embrace a soft contemporary aesthetic with natural tones, refined materials, and details inspired by the timeless charm of the Italian coast. Some accommodations offer balconies overlooking the sea, while landscaped terraces add a sense of privacy and connection with nature.

The culinary experience revolves around MARIAS, the hotel’s signature restaurant. Created by Chef Jason Atherton together with Italian Executive Chef Giorgio Cicero, the restaurant offers Italian cuisine with international influences, focusing on seasonal ingredients and Mediterranean flavors. Located near the pool, MARIAS becomes a lively gathering place where guests and locals can meet in a relaxed yet elegant atmosphere.

The pool and garden extend the hotel’s coastal lifestyle. Designed as a peaceful outdoor sanctuary, the space invites guests to slow down between sun loungers, Mediterranean greenery, and refreshing moments by the water. The hotel also features a Technogym fitness area and offers privileged access to the beach lifestyle of Forte dei Marmi, including experiences in partnership with Bagno Costanza.

With its contemporary design, intimate atmosphere, and exceptional location between the sea and mountains, Principessa Forte dei Marmi is becoming one of the most exciting new addresses on the Tuscan Riviera. A hotel that captures the true essence of Dolce Vita, where natural elegance, freedom, and the pleasure of living come together.

We love Principessa Forte dei Marmi for:

– Opened in 2026 in the heart of Forte dei Marmi, just steps from the beach
– 36 rooms and suites with private terraces and selected sea views
– Sculptural architecture inspired by the silhouette of a yacht facing the Mediterranean
– Bright interiors blending contemporary design, natural tones, and Italian Riviera style
– MARIAS restaurant celebrating Italian cuisine with international influences
– Pool, garden, Technogym fitness area, and seaside experiences on the Tuscan coast