The Standard: Hotel in London

After impressing New York, Los Angeles, and Miami with their oh-so-trendy hotels, The Standard inaugurates its first European hotel in the heart of London.

Book The Standard London

An ultra trendy hotel in London

In London, Standard International opens its first hotel outside the United States, in the heart of the King’s Cross district, opposite St Pancras International Station.

The Standard London is a chic and casual lifestyle hotel. It is an annex of the former Camden Town Hall, built-in 1974 in a brutalist style and abandoned for years, which designer Shawn Hausman and interior architect Archer Humphryes have rehabilitated in a retro-contemporary design. Three floors were added thanks to a glass structure and accessed by a red outdoor elevator.

Geometric shapes, potted plants, retro-colored tiles, shaggy carpeting lining the walls, original lighting and leather sofas to sink into can be found at every corner.

The 266 rooms divided into 11 room categories are decorated in 42 different styles. Each room has been designed as a comfortable seventies-style cocoon. Kitsch details, bakelite furniture, retro lamps, wall carpeting, curved wood furniture, curvy walls, ceramics, and a plethora of textures and colors. Some rooms and suites offer more minimalist tones using light wood, ivory colors and floor-to-ceiling windows. The bathrooms are tiled in pink and black.

More than just a hotel, The Standard London is a real living space with three restaurants and bars, the Double Standard and the Isla (seasonal cuisine, centered on plant-based and seafood flavors), as well as a table on the tenth floor with a 360° panoramic view of the city. There is also a Library Lounge, a recording studio, a gym and a rooftop.

A must-see address in London.